Top 5 Beauty Retail Apps on Android in Netherlands: Q1 2023 Performance

In the first quarter of 2023, the top 5 beauty retail applications on Android in the Netherlands showed varied performance in terms of weekly downloads and active user trends. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw its weekly downloads fluctuate throughout the quarter, starting at approximately 2.1K in late December and experiencing a mid-quarter peak of around 1.9K in the week of February 27. The weekly active user count showed a general decline from 10.7K at the start to about 8.9K by the end of March.

LOOKFANTASTIC -Beauty Shopping experienced a significant increase in weekly downloads, starting from approximately 176 in late December and peaking at around 636 in mid-March. The app's weekly active users also increased, reaching a high of about 5.2K in the week of March 6.

Lush Fresh Handmade Cosmetics had a more modest performance in terms of downloads, starting with just 16 in late December and peaking at 120 by the end of March. The active user count for this app rose from 42 in early March to 88 by the end of the month.

Nykaa Fashion – Shopping App had lower download numbers compared to others, fluctuating between 3 and 22 throughout the quarter. The weekly active users remained relatively stable, hovering around 80-92 during the quarter.

BEAUTY BAY showed sporadic download patterns, with a notable peak of 28 in late January. The weekly active users for BEAUTY BAY started at 107 and saw a slight decline to 91 by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower.